New working paper on the use of Facebook and Instagram advertisements in a global survey of German emigrants

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In August and September, Bernd Weiß and I realized the German Emigrants Overseas Online Survey (GEOOS). Since I have been talking for years about the potential that the employment of Facebook advertisements holds for research on emigrants, it was great to finally implement this project. A first working paper is now available as open access publication:

Pötzschke, Steffen and Bernd Weiß (2020): Employing Social Networking Sites in migration research: Preliminary findings of the German Emigrants Overseas Online Survey, https://doi.org/10.31219/osf.io/wnc4b

In GEOOS, we used advertisements on Facebook and Instagram to target and subsequently survey Germans living outside their country of origin. The project can be characterized as a study of emigrants, as it investigates one specific target group (Germans) on a nearly global scale without preselecting specific countries for data collection. The project aims to answer methodological and substantive questions.

This working paper provides a first overview of the sample and some insights into its composition. Additionally, it presents several COVID-19 related findings.

Of course, we are currently working on more detailed journal articles. Updates on this will follow soon!